You’ve made a big investment in creating a modern practice with the latest technology – but your new patient numbers still aren’t where they should be. Join Brent Parr, CEO of Optio Publishing, to find out how you can get new patients in the door with dental internet marketing strategies designed for your high tech practice. And once you’ve got new patients into your practice keep them coming back with tips and tricks from Dr. Alex Touchstone on Internal Marketing.

This presentation was originally featured at the Power of Digital Dentistry Conference in October 2015. The practice report featured in the video is available upon request. Please email with your practice name and url.

Course Objectives:

  • Understand the basic principles of marketing your practice online
  • Learn how to work with your internet marketing agency to get the most out of your advertising spend
  • Attract and keep fee-for-service patients
  • Perform more high value services
  • Reduce or eliminate the need to participate with PPO’s
  • Use analytics to measure outcomes and maintain team accountability


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Presented By Brent Parr and Alex Touchstone

Brent Parr is President and CEO of Optio Publishing Inc. He has developed industry-leading patient education and online marketing solutions for dental practices for more than 12 years. Working with hundreds of dental offices in the United States and Canada, Brent and his team have developed proven marketing strategies that leverage patient education, search engine optimization, social media, and paid display to attract new patients and promote high-value services like dental implants and single visit restorations. To find out more visit

Alex Touchstone, DDS, FICOI, is a recognized pioneer in chairside dental CAD/CAM technology -- and one of the most sought-after educators in digital dentistry. He is the founder of which provides interactive online training courses for dental professionals all over the world. He holds several U.S. and international patents and also shares his ideas through lectures and hands-on courses. Dr. Touchstone practices dentistry at Touchstone Dentistry in Hattiesburg, MS.


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